Blog

  Are your marketing efforts actually paying off? If you're asking this question, you're not alone. Understanding marketing effectiveness has become increasingly complex in the digital age, but Google's suite of analytics tools provides the answers - if you know...

In today's competitive UK market, understanding and optimizing your marketing funnel isn't just helpful – it's essential for survival. As a marketing consultant working with businesses across Britain, I've seen firsthand how proper funnel optimization can transform a...

As a marketing consultant with over a decade of experience in digital strategy, one truth remains constant: email marketing continues to be one of the most powerful tools in your marketing strategy arsenal. However, its effectiveness depends critically on one...

The UK's accession to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) opens unprecedented marketing opportunities across the Indo-Pacific region. With the trade bloc's combined GDP reaching £12 trillion, this watershed moment creates...

I have a number of website on Weebly and I was struggling to get around the lack of option to upload a txt file to the root directory required for IndexNow as suggested by Bing Search Console. But I suddenly had a brainwave - why not use ads.txt? And it worked! Here's...

In today's UK marketing landscape, the difference between good and great often comes down to one thing: data. While creativity and intuition might get you started, it's the systematic collection, analysis, and application of data that transforms merely effective...

In an era dominated by digital marketing, direct mail in the UK remains a key way to reach both new and existing customers. As a direct mail consultant with over a decade of experience in marketing, I've seen firsthand how well-executed marketing mail campaigns can...

After a very frosty reception to 2024's budget for small business, the launch of Britain's Business Growth Service (BGS) in early 2025 will be an important moment for UK business support. This new initiative addresses a critical gap in the market, where businesses...

As a HubSpot consultant who has worked with businesses of all sizes, I've seen how poor CRM management can silently drain resources and revenue. While many organizations invest in CRM platforms like HubSpot, few realize that without proper CRM support and expertise,...

Your CRM is the engine of your marketing efforts - and like any engine, its performance depends entirely on the quality of fuel you put into it. In this latest installment of the A-Z of marketing, let's take a look at whether a CRM might be the right solution for your...

A marketing consultation has the potential pivotal moment for your business, but knowing what constitutes a valuable consultation can be challenging. With so many self-proclaimed "gurus" and "experts" out there, it can often be a minefield, trying to understand who to...