Fractional Head of Marketing
Strategic Marketing Leadership Without the Full-Time Cost
As your fractional head of marketing, I provide seasoned marketing leadership tailored to your business needs and budget. By leveraging years of experience across multiple industries, I help organizations develop and execute comprehensive marketing strategies without the overhead of a full-time executive. My strategic planning expertise ensures your marketing efforts align with your business goals while maximizing ROI.
Data-Driven Marketing Optimization & Analysis
Transform your marketing performance through sophisticated data analysis and interpretation. I specialize in turning complex customer data into actionable insights, implementing effective split testing protocols, and optimizing your marketing processes for maximum efficiency. By focusing on measurable results, I help you understand which marketing actions truly drive ROI and customer retention.
Multi-Channel Campaign Management & Execution
From direct mail campaigns to digital marketing initiatives, I oversee all aspects of your marketing execution. My expertise includes mailer management, copywriting, online asset design, and media buying negotiations. By coordinating these various channels, I ensure your marketing messages remain consistent and compelling across all customer touchpoints.
CRM Strategy & Lead Generation Enhancement
Optimize your customer relationship management through strategic CRM setup, data cleansing, and process automation. I help you build and maintain a robust lead generation pipeline while implementing efficient systems for data collection and management. Through targeted lead generation strategies and automated workflows, your team can focus on converting qualified prospects into loyal customers.
As your fractional head of marketing, I provide seasoned marketing leadership tailored to your business needs and budget. By leveraging years of experience across multiple industries, I help organizations develop and execute comprehensive marketing strategies without the overhead of a full-time executive. My strategic planning expertise ensures your marketing efforts align with your business goals while maximizing ROI.
Data-Driven Marketing Optimization & Analysis
Transform your marketing performance through sophisticated data analysis and interpretation. I specialize in turning complex customer data into actionable insights, implementing effective split testing protocols, and optimizing your marketing processes for maximum efficiency. By focusing on measurable results, I help you understand which marketing actions truly drive ROI and customer retention.
Multi-Channel Campaign Management & Execution
From direct mail campaigns to digital marketing initiatives, I oversee all aspects of your marketing execution. My expertise includes mailer management, copywriting, online asset design, and media buying negotiations. By coordinating these various channels, I ensure your marketing messages remain consistent and compelling across all customer touchpoints.
CRM Strategy & Lead Generation Enhancement
Optimize your customer relationship management through strategic CRM setup, data cleansing, and process automation. I help you build and maintain a robust lead generation pipeline while implementing efficient systems for data collection and management. Through targeted lead generation strategies and automated workflows, your team can focus on converting qualified prospects into loyal customers.